Deals
Where the value actually went.
Announced data monetisation deals and moves, each read from the data owner’s seat: who did the work, what crossed, and who kept the rake.
Entries are classified by a stated method — including the ones where the public facts do not settle it, which are published as unclear rather than guessed.
✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.
4 entrieswrap 4
| Announced | Deal | Route | Configuration | Published |
|---|---|---|---|---|
| 2026-09-23 | McDonald's launches its own media network, targeting a $1 billion advertising business built on drive-through boards✓McDonald's | Wrap | Owner-enriched | 2026-09-26 |
| 2026-09-23 | Best Buy and Amazon expand Fire TV pact, opening Insignia TV ad inventory to Best Buy Ads via Amazon Ads tech✓Best Buy · Amazon | Wrap | Partner-enriched, owner-fronted | 2026-09-25 |
| 2026-07-21 | The Iconic rebrands and expands retail media business as ICONIC Media✓The Iconic | Wrap | Owner-enriched | 2026-09-22 |
| 2026-07-17 | Myer launches Myer Media Network powered by Myer One loyalty data and Mirakl Ads✓Myer · Mirakl | Wrap | Owner-enriched | 2026-07-30 |
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