2026-07-29——
ADNOC Distribution launches Engage by ADNOC retail media network in the UAE
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
ADNOC Distribution announced the launch of Engage by ADNOC on 29 July 2026, a retail media network offering brands access to its UAE mobility, convenience retail and digital channels, using insights from more than 2.7 million ADNOC Rewards members. The company expects the platform to generate more than $25 million in cumulative gross profit during its first five years.
What happened
- Launch announced 29 July 2026 and described as the UAE's first full-funnel retail media network operated by a mobility and convenience retailer.
- ADNOC Distribution reports nearly 700,000 customers daily and more than 250 million transactions annually across its UAE service station network.
- The company states approximately two-thirds of fuel transactions in the UAE take place across its network.
- Engage by ADNOC connects brands via the ADNOC Rewards mobile app, digital platforms, service station screens and Oasis by ADNOC convenience stores.
- ADNOC Distribution's non-fuel retail segment recorded more than 14 percent year-on-year gross profit growth in 2025.
- Named strategic partners for the platform include Publicis, Pyxis, LiveRamp and Network International.
Sources
- menews247.com — primary
- en.wikipedia.org — party background
- adnocdistribution.ae — party background
Announced 2026-07-29 · Added to the register 2026-10-02