Guide
The Data Monetisation Guide
What data monetisation is, the models and markets where it happens, and who keeps the value. Every page is built on real deals from the register, and new pages are added as they are written.
Part 1. Foundations: what data monetisation is
What is data monetisation?
Turning the data a business holds into money. Simple to define, hard to do, because the money goes to whoever does the work, not to whoever holds the data.
10 min read
The ways data makes money
Three routes and nine commercial models, from licences and benchmarks to media networks, AI deals and the sale of the business itself, each with the deals that show it working.
11 min read
From raw data to data product
Raw data is the cheapest part of a data business. The product is what the work makes of it, and the work is where the value is.
10 min read