Gianluca Carrera

Value Capture · Data businesses · The five decisions

Value goes where the work is. Most data businesses are built as if it went to the data.

I write about the hidden economics of data businesses: who ends up with the money, why, and the five decisions that settle it before any negotiation begins.

Portrait of Gianluca Carrera

The book

Value Capture: The Hidden Economics of Data Businesses. A book for the people who own, price, sell and buy data businesses. Out in 2027. Read more

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If you read one essay first, read this.

16 May 2026 · 6 min read

The rake is decided before the negotiation begins

Where the enrichment work sits decides what the data business keeps. By the time the term sheet exists, the split is already fixed.

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For operators, boards and investors who have to decide where value goes before the dust settles.

Speaking & teaching

Where the thinking gets tested.

Keynotes at Forbes, Richmond, Confartigianato and Confcooperative; guest lectures at Bologna Business School, LUISS and Università Cattolica.

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