2026-11-03——
RaceTrac launches Trac Media Group retail media network across 600+ RaceTrac locations
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
RaceTrac Inc. announced Trac Media Group on November 3, 2026, a retail media network initially covering more than 600 RaceTrac locations that lets brands plan, purchase and measure campaigns across fuel pumps, checkout areas and digital platforms. The network combines store traffic with purchasing insights from the RaceTrac Rewards loyalty program to measure campaign performance against sales.
What happened
- Announced November 3, 2026 from Atlanta.
- Network initially covers more than 600 RaceTrac locations.
- Advertisers can plan, purchase and measure campaigns across fuel pumps, checkout areas and digital platforms.
- Campaign measurement links advertising investments to actual sales using RaceTrac Rewards loyalty data.
- RaceTrac plans to expand the network across RaceWay, Gulf and Potbelly.
- RaceTrac Inc. operates more than 850 RaceTrac and RaceWay locations, approximately 1,200 Gulf-branded locations and more than 445 Potbelly sandwich shops.
Who is involved
RaceTrac Inc.
Sources
- massmarketretailers.com — primary
Announced 2026-11-03