Deals
Where the value actually went.
Announced data monetisation deals and moves, each read from the data owner’s seat: who did the work, what crossed, and who kept the rake.
Entries are classified by a stated method — including the ones where the public facts do not settle it, which are published as unclear rather than guessed.
✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.
3 entriessell 1wrap 1n/a 1
| Announced | Deal | Route | Configuration | Published |
|---|---|---|---|---|
| 2026-09-18 | Infillion acquires Foursquare to pair location visitation data with Catalina purchase data for ad attribution✓Infillion · Foursquare | Sell | Owner-enriched | 2026-09-20 |
| 2026-09-08 | Circana launches Liquid Mix with Google Meridian, combining Google's MMM framework with Circana's first-party data✓Circana · Google | N/A | Owner-enriched | 2026-09-10 |
| 2026-09-02 | Circana and DoorDash partner to bring third-party incrementality validation to DoorDash Sponsored Products and Brands✓Circana · DoorDash | Wrap | Partner-enriched, owner-fronted | 2026-09-05 |
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