Gianluca Carrera

Deals

Where the value actually went.

Announced data monetisation deals and moves, each read from the data owner’s seat: who did the work, what crossed, and who kept the rake.

Entries are classified by a stated method — including the ones where the public facts do not settle it, which are published as unclear rather than guessed.

✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.

7 entrieswrap 4
AnnouncedDealRouteConfigurationPublished
2026-09-23McDonald's launches its own media network, targeting a $1 billion advertising business built on drive-through boards✓McDonald'sWrapOwner-enriched2026-09-26
2026-09-23Best Buy and Amazon expand Fire TV pact, opening Insignia TV ad inventory to Best Buy Ads via Amazon Ads tech✓Best Buy · AmazonWrapPartner-enriched, owner-fronted2026-09-25
2026-08-19Circle K relaunches retail media network as Full Circle Media across US, Canada and EuropeCircle K · Alimentation Couche-Tard——2026-09-30
2026-08-18ANA plans to issue Retail Media Measurement Standardization report with input from Walmart, Albertsons and TargetANA · Walmart · Albertsons · Target——2026-09-30
2026-07-21The Iconic rebrands and expands retail media business as ICONIC Media✓The IconicWrapOwner-enriched2026-09-22
2026-07-17Myer launches Myer Media Network powered by Myer One loyalty data and Mirakl Ads✓Myer · MiraklWrapOwner-enriched2026-07-30
2026-04-27Swiggy to launch Builders Club, opening 3 MCP servers and 18+ API tools to external developers on AWSSwiggy · Amazon Web Services——2026-09-30

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For operators, boards and investors who have to decide where value goes before the dust settles.