Data deals: Week 39, 2026 (21 Sept to 27 Sept)
7 deals announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.
- 2026-09-23 · Best Buy · Amazon
Best Buy and Amazon expand Fire TV pact, opening Insignia TV ad inventory to Best Buy Ads via Amazon Ads tech✓
From February 2027, Best Buy Ads will sell ad inventory on all new and existing Insignia Fire TVs, using Amazon Ads' programmatic technology to plan, activate, optimise and measure. Fire TV stays the exclusive OS on Insignia sets, with tens of millions already in homes. Best Buy holds the advertiser relationship, but the device, viewing signal and ad-serving tech are Amazon's.
- 2026-09-23 · McDonald's
McDonald's launches its own media network, targeting a $1 billion advertising business built on drive-through boards✓
McDonald's is launching McDonald's Media Network, selling ads on drive-thru boards, kiosks and the app, with an ambition of a $1 billion business (CNBC, 23 September 2026). A pilot began in August 2026 across 450 company-owned US restaurants. Advertisers buy reach against 70 million daily customers; the underlying visitor and transaction data stays with McDonald's.
- 2026-09-23 · Citigroup · Kard
Citi launches Citi Commerce Media, a commerce media platform built on 6.5 billion annual credit-card transactions✓
Citi turns 6.5 billion annual card transactions across 700 spending categories into ad inventory sold to brands, buying Kard to complete the targeting-and-measurement stack in-house.
- 2026-09-23 · MetroList · Northern Nevada Regional MLS · Oregon Data Share · Rapattoni
MetroList, NNRMLS and Oregon Data Share launch Orion Real Estate Data Exchange across CA, NV, OR
On September 23, 2026, MetroList, Northern Nevada Regional MLS (NNRMLS) and Oregon Data Share (ODS) announced Orion Real Estate Data Exchange, a multi-state initiative providing real-time listing data access across MLS regions in California, Nevada and Oregon. The first phase gives members of each MLS access to listing information across participating markets in a user environment powered by Rapattoni.
- 2026-09-23 · Comscore · datafuelX · E.W. Scripps Company · OpenAP
Comscore integrates its measurement data into datafuelX's M3 platform for national TV workflows
On 23 September 2026, Comscore announced a national data integration partnership with datafuelX, building Comscore's age-and-gender demographics into datafuelX's forecasting, pacing and posting workflows. Beginning in Q3 2026, Comscore will also make its OpenAP advanced-audience segments available through datafuelX. The first client integrations went live in August 2026.
- 2026-09-22 · Pyth Network · Nasdaq
Pyth Network approved as external distributor of Nasdaq Basic via Pyth Data Marketplace
On 22 September 2026, Pyth Network was approved as an external distributor of Nasdaq Basic, Nasdaq's real-time top-of-book quote and trade product for US exchange-listed securities. The feed is delivered through the Pyth Data Marketplace, and clients must first obtain written approval from Nasdaq before consuming the data.
- 2026-09-21 · AbbVie · Iambic Therapeutics
AbbVie and Iambic announce multi-year AI drug discovery collaboration in immunology, neuroscience and oncology
On 21 September 2026, AbbVie (NYSE: ABBV) and Iambic announced a multi-year collaboration applying Iambic's AI platform to small molecule drug discovery across immunology, neuroscience and oncology. Iambic will receive an upfront payment and is eligible for success-based milestone payments and tiered royalties on net sales from products generated from the collaboration.