Comscore integrates its measurement data into datafuelX's M3 platform for national TV workflows
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On 23 September 2026, Comscore announced a national data integration partnership with datafuelX, building Comscore's age-and-gender demographics into datafuelX's forecasting, pacing and posting workflows. Beginning in Q3 2026, Comscore will also make its OpenAP advanced-audience segments available through datafuelX. The first client integrations went live in August 2026.
What happened
- Announced 23 September 2026: Comscore (Nasdaq: SCOR) partnered with datafuelX to integrate Comscore's age-and-gender demographics into datafuelX's forecasting, pacing and posting workflows.
- The integration covers linear buying on advanced audiences and traditional age-and-gender demographics.
- Beginning in Q3 2026, Comscore will make its OpenAP advanced-audience segments available through datafuelX.
- Brian Norris, chief revenue officer at The E.W. Scripps Company, was quoted supporting the collaboration for activating campaigns across Scripps' video inventory.
- The first client integrations went live in August 2026 (the month prior to the 23 September 2026 announcement).
- Comscore reported US$367 million revenue in 2021 with 1,355 employees as of January 2022.
Who is involved
Comscore is a global media measurement and analytics company providing marketing data and analytics.
datafuelX is a predictive analytics platform used by national network groups and publishers to forecast, pace and settle video advertising.
The E. W. Scripps Company is an American broadcasting company founded in 1878.
OpenAP is accelerating the transformation of TV advertising by removing the silos across publishers, screen types, currencies and data partners.
Sources
- globenewswire.com — primary
- en.wikipedia.org — party background
- stocktitan.net — party background
- linkedin.com — party background
- adexchanger.com — party background
- ir.scripps.com — party background
- sec.gov — party background
- openap.tv — party background
- variety.com — party background
Announced 2026-09-23