2026-09-23——
Comscore integrates its measurement data into datafuelX's M3 platform for national TV workflows
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 23 September 2026, Comscore announced a national data integration partnership with datafuelX, building Comscore's age-and-gender demographics into datafuelX's forecasting, pacing and posting workflows. Beginning in Q3 2026, Comscore will also make its OpenAP advanced-audience segments available through datafuelX. The first client integrations went live in August 2026.
What happened
- Announced 23 September 2026: Comscore (Nasdaq: SCOR) partnered with datafuelX to integrate Comscore's age-and-gender demographics into datafuelX's forecasting, pacing and posting workflows.
- The integration covers linear buying on advanced audiences and traditional age-and-gender demographics.
- Beginning in Q3 2026, Comscore will make its OpenAP advanced-audience segments available through datafuelX.
- Brian Norris, chief revenue officer at The E.W. Scripps Company, was quoted supporting the collaboration for activating campaigns across Scripps' video inventory.
- The first client integrations went live in August 2026 (the month prior to the 23 September 2026 announcement).
- Comscore reported US$367 million revenue in 2021 with 1,355 employees as of January 2022.
Sources
- globenewswire.com — primary
- en.wikipedia.org — party background
- stocktitan.net — party background
- linkedin.com — party background
- adexchanger.com — party background
- ir.scripps.com — party background
- sec.gov — party background
- openap.tv — party background
- variety.com — party background
Announced 2026-09-23 · Added to the register 2026-09-30