Data deals: Week 34, 2026 (17 Aug to 23 Aug)
2 deals announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.
- 2026-08-19 · Circle K · Alimentation Couche-Tard
Circle K relaunches retail media network as Full Circle Media across US, Canada and Europe
Circle K on 19 August 2026 relaunched its retail media network as Full Circle Media by Circle K, an omnichannel network designed to help brands connect with convenience and fuel shoppers across the United States, Canada and Europe. The network is operated by Circle K, which is owned by Laval, Quebec-based Alimentation Couche-Tard.
- 2026-08-18 · ANA · Walmart · Albertsons · Target
ANA plans to issue Retail Media Measurement Standardization report with input from Walmart, Albertsons and Target
The Association of National Advertisers plans to issue its Retail Media Measurement Standardization report on August 18, 2026, offering recommendations for brands using retail media networks. The framework was assembled by the ANA's Media Measurement Leadership Council retail media measurement subcommittee with input from over 40 brand media heads, and reviewed by RMNs including Walmart Connect, Albertsons Media Collective and Roundel.