2026-08-19——
Circle K relaunches retail media network as Full Circle Media across US, Canada and Europe
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
Circle K on 19 August 2026 relaunched its retail media network as Full Circle Media by Circle K, an omnichannel network designed to help brands connect with convenience and fuel shoppers across the United States, Canada and Europe. The network is operated by Circle K, which is owned by Laval, Quebec-based Alimentation Couche-Tard.
What happened
- Relaunch announced on 19 August 2026, with Joell Robinson, director of retail media network at Circle K, quoted in the announcement.
- CSP reported Full Circle Media reaches more than 6,000 Circle K stores in the United States, which see about 2.9 billion annual customer visits; P2PI reported the figure as more than 6,600 US stores.
- The network delivers up to 200 million monthly impressions through fuel pump media, in-store digital screens, checkout displays and owned digital channels including the Circle K app, Inner Circle loyalty program, SMS and email.
- Rich Efrus, Circle K's director of communications, told CSP the relaunch is an evolution from a prior supplier-participating network into a more mature platform with enhanced audience targeting, measurement tools and broader omnichannel media opportunities.
- Circle K announced at the end of July that it would relaunch its Inner Circle rewards program with a visit-based earnings system, taking effect on 2 September 2026.
- Circle K is owned by Laval, Quebec-based Alimentation Couche-Tard (TSX: ATD).
Sources
- cspdailynews.com — primary
- p2pi.com — party background
- en.wikipedia.org — party background
Announced 2026-08-19 · Added to the register 2026-09-30