Data deals: Week 30, 2026 (20 Jul to 26 Jul)

1 deal announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.

• 2026-07-21 · The Iconic

  The Iconic rebrands and expands retail media business as ICONIC Media✓

  The Iconic rebranded its retail media unit as ICONIC Media on 21 July 2026, days after Myer launched its own network. The new brand pulls onsite ads, customer insights, influencer, offsite, creative, OOH and physical activations under one roof led by Joshua Nunan, with the self-service platform up 160% YoY in H1 2026 and Sponsored Products averaging 390% ROAS.