Data deals: Week 22, 2026 (25 May to 31 May)

1 deal announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.

• 2026-05-26 · Verve Group · EDEKA · REWE · Müller Drogerie

  Verve Group launches cross-retailer retail media network in Germany with EDEKA, REWE, Müller Drogerie and Kaufland stores

  On 26 May 2026, Verve Group SE announced it had concluded the validation phase of a cross-retailer in-store media network in Germany, built in less than ten months, connecting mobile ad impressions with first-party POS transaction data through partners including stores of EDEKA, REWE, Müller Drogerie and Kaufland.