Data deals: Week 22, 2026 (25 May to 31 May)
2 deals announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.
- 2026-05-26 · Verve Group · EDEKA · REWE · Müller Drogerie
Verve Group launches cross-retailer retail media network in Germany with EDEKA, REWE, Müller Drogerie and Kaufland stores
On 26 May 2026, Verve Group SE announced it had concluded the validation phase of a cross-retailer in-store media network in Germany, built in less than ten months, connecting mobile ad impressions with first-party POS transaction data through partners including stores of EDEKA, REWE, Müller Drogerie and Kaufland.
- 2026-05-25 · myGaru · Kyivstar · Vodafone Ukraine · lifecell
myGaru launches cross-telecom identity infrastructure with Kyivstar, Vodafone Ukraine, lifecell and Ukrtelecom
On 25 May 2026 myGaru announced the go-live of a nationwide cross-telecom identity infrastructure in Ukraine, integrated across mobile operators Kyivstar, Vodafone Ukraine and lifecell, with fixed-line operator Ukrtelecom previously integrated. Subscriber identities are pseudonymised by operators before entering the system, generating session-based tokens, and audiences can be activated on Google, Meta and TikTok without personal data crossing borders.