myGaru launches cross-telecom identity infrastructure with Kyivstar, Vodafone Ukraine, lifecell and Ukrtelecom
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 25 May 2026 myGaru announced the go-live of a nationwide cross-telecom identity infrastructure in Ukraine, integrated across mobile operators Kyivstar, Vodafone Ukraine and lifecell, with fixed-line operator Ukrtelecom previously integrated. Subscriber identities are pseudonymised by operators before entering the system, generating session-based tokens, and audiences can be activated on Google, Meta and TikTok without personal data crossing borders.
What happened
- myGaru press release dated Kyiv, 21 May 2026; Marketer Media article published 25 May 2026.
- Integrated operators named: Kyivstar, Vodafone Ukraine, lifecell (mobile), and Ukrtelecom (fixed-line).
- Kyivstar is described as serving more than 22 million mobile customers and over 1.2 million home internet fixed line customers as of March 13, 2026.
- myGaru was founded in 2019; founder and CEO is Vitalii Morozenko; dev.ua describes it as a British deep-tech company with Ukrainian roots.
- myGaru states it acts as a data intermediary in line with GDPR and the EU Data Governance Act, and is not affiliated with any telecom operator, agency, brand, or retailer.
- Cited external validation: Best Data Clean Room at the 2025 Digiday Technology Awards; finalist for Best New Product and Best Measurement Solution at the European Video Awards.
Who is involved
myGaru is an award-winning telecom-powered identity and data collaboration platform.
Vodafone Ukraine is the second-largest mobile operator in Ukraine.
September 2014: 23.1 million users
lifecell is a Ukrainian telecommunications company based in Kyiv.
Sources
- marketer.media — primary
- dev.ua — party background
- mygaru.com — party background
- en.wikipedia.org — party background
- sec.gov — party background
- en.wikipedia.org — party background
- kyivindependent.com — party background
- en.wikipedia.org — party background
- finance.yahoo.com — party background
Announced 2026-05-25