2026-05-26——
Verve Group launches cross-retailer retail media network in Germany with EDEKA, REWE, Müller Drogerie and Kaufland stores
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 26 May 2026, Verve Group SE announced it had concluded the validation phase of a cross-retailer in-store media network in Germany, built in less than ten months, connecting mobile ad impressions with first-party POS transaction data through partners including stores of EDEKA, REWE, Müller Drogerie and Kaufland.
What happened
- Announced 26 May 2026 by Verve Group SE (ISIN SE0018538068), with CEO Remco Westermann quoted.
- Retail partners named include stores of EDEKA, REWE, Müller Drogerie and Kaufland; network built in less than ten months.
- Network encompasses 8,000 grocery and drugstore locations, 9,000 pharmacies and 830 German cinemas, generating over 60 million weekly gross contacts and reaching more than 85 percent of German households annually.
- Pilot projects using Difference-in-Differences methodology demonstrated an average nine percent incremental uplift in total store sales for participating consumer goods brands.
- More than EUR 10 billion is spent annually on retail and CPG advertising in Germany, with over 95 percent of CPG sales still occurring in physical stores.
- Verve reported 2025 revenues of EUR 551 million at a 22 percent adj. EBITDA margin; 2026 guidance does not factor in Retail Media contributions besides a moderate underlying growth with respect to acquisitions concluded in 2025, and international rollout including the US is being prepared.
Sources
- investors.verve.com — primary
Announced 2026-05-26