Data deals: Week 45, 2026 (2 Nov to 8 Nov)
3 deals announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.
- 2026-11-03 · Publicis Groupe · LiveRamp
Publicis Groupe completes $2.2 billion acquisition of LiveRamp
Publicis Groupe has completed its acquisition of data connectivity platform LiveRamp, first announced in May 2026 at a total enterprise value of $2.167 billion based on $38.50 per share. LiveRamp will continue to operate under its own brand with Scott Howe as CEO. The deal closed less than two weeks after Publicis came to terms with the Federal Trade Commission on a proposed consent order.
- 2026-11-03 · RaceTrac Inc.
RaceTrac launches Trac Media Group retail media network across 600+ RaceTrac locations
RaceTrac Inc. announced Trac Media Group on November 3, 2026, a retail media network initially covering more than 600 RaceTrac locations that lets brands plan, purchase and measure campaigns across fuel pumps, checkout areas and digital platforms. The network combines store traffic with purchasing insights from the RaceTrac Rewards loyalty program to measure campaign performance against sales.
- 2026-11-03 · Arity · Replica
Arity agrees to acquire Replica
Arity, a subsidiary of The Allstate Corporation, announced on 3 November 2026 an agreement to acquire Replica, which provides a proprietary synthetic population model and scenario modeling. The acquisition is expected to close in 2026, subject to customary closing conditions.