Data deals: Week 8, 2025 (17 Feb to 23 Feb)

1 deal announced this week. ✓ Reviewed: read and analysed by Gianluca. Others are short summaries of the public record.

• 2025-02-18 · Petbarn · oOh!media

  Petbarn launches PetAds retail media network with oOh!media's reo

  Petbarn announced on 18 February 2025 the launch of PetAds, a retail media network built in partnership with reo, powered by oOh!media. The network uses first-party data from Petbarn's Friends for Life loyalty program and covers onsite, off-site and in-store advertising across Petbarn's Australian store footprint.