2025-02-18——
Petbarn launches PetAds retail media network with oOh!media's reo
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
Petbarn announced on 18 February 2025 the launch of PetAds, a retail media network built in partnership with reo, powered by oOh!media. The network uses first-party data from Petbarn's Friends for Life loyalty program and covers onsite, off-site and in-store advertising across Petbarn's Australian store footprint.
What happened
- Announced 18 February 2025.
- Petbarn operates 240-plus stores nationwide in Australia and has 2.9 million members in its Friends for Life loyalty program.
- reo will manage onsite, off-site and in-store retail media solutions, provide a dedicated media sales team, and install and manage Petbarn's in-store screen network nationally.
- Advertisers can extend campaigns across oOh!media's 35,000-plus out-of-home asset locations near Petbarn stores.
- Named principals: Lucas Barry, CEO of Greencross Pet Wellness Company; Neil Ackland, chief retail media officer at oOh!media; and Cathy O'Connor, CEO at oOh!.
- Petbarn is part of Greencross, which operates over 241 Petbarn stores, 144 Greencross Vet clinics and 29 Speciality and Emergency Hospitals in Australia.
Who is involved
Petbarn
Petbarn is an Australian pet store chain.
oOh!media
oOh!media is an Australian outdoor advertising and media company operating nationally across Australia and New Zealand.
Sources
- marketing-interactive.com — primary
- en.wikipedia.org — party background
- marketech-apac.com — party background
- en.wikipedia.org — party background
- stockanalysis.com — party background
Announced 2025-02-18