2025-02-18——
Petbarn launches PetAds retail media network with oOh!media's reo
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
Petbarn announced on 18 February 2025 the launch of PetAds, a retail media network built in partnership with reo, powered by oOh!media. The network uses first-party data from Petbarn's Friends for Life loyalty program and covers onsite, off-site and in-store advertising across Petbarn's Australian store footprint.
What happened
- Announced 18 February 2025.
- Petbarn operates 240-plus stores nationwide in Australia and has 2.9 million members in its Friends for Life loyalty program.
- reo will manage onsite, off-site and in-store retail media solutions, provide a dedicated media sales team, and install and manage Petbarn's in-store screen network nationally.
- Advertisers can extend campaigns across oOh!media's 35,000-plus out-of-home asset locations near Petbarn stores.
- Named principals: Lucas Barry, CEO of Greencross Pet Wellness Company; Neil Ackland, chief retail media officer at oOh!media; and Cathy O'Connor, CEO at oOh!.
- Petbarn is part of Greencross, which operates over 241 Petbarn stores, 144 Greencross Vet clinics and 29 Speciality and Emergency Hospitals in Australia.
Sources
- marketing-interactive.com — primary
- en.wikipedia.org — party background
- marketech-apac.com — party background
- en.wikipedia.org — party background
- stockanalysis.com — party background
Announced 2025-02-18 · Added to the register 2026-10-02