2026-02-26——
Migros and Criteo partner to launch Sponsored Product Ads on migros.ch and the Migros app
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 26 February 2026, Migros Retail Media and Criteo announced a partnership to launch Sponsored Product Ads, with Onsite Display Ads to follow, on migros.ch and the Migros app. Criteo will market the advertising opportunities together with Migros.
What happened
- Announced 26 February 2026 from Munich and Zurich.
- Sponsored Product Ads are launching on migros.ch and the Migros app, with Onsite Display Ads to follow.
- Criteo will market the advertising opportunities together with Migros as part of the partnership.
- Migros Supermarkt AG has been run as a centrally managed, independent subsidiary of the Migros Cooperative Association (MGB) since 1 January 2024, with Migros Retail Media sitting within its Marketing & Communications Division.
- Séverine Hubatschek, Head of Retail Media at Migros Supermarkt AG, states Migros is the first Swiss online grocery store to integrate Sponsored Product and Onsite Display Ads on migros.ch in collaboration with Criteo.
- Corinna Hohenleitner, Managing Director Retail Media DACH at Criteo, cites closed-loop measurement and ten years of experience in retail media.
Sources
- criteo.com — primary
Announced 2026-02-26 · Added to the register 2026-10-03