2026-02-23——
Experian acquires AtData, adding over 10 billion email addresses to its identity assets
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
Experian announced on 23 February 2026 that it has acquired AtData, a data and intelligence company focused on email insights. The acquisition adds over 10 billion email addresses worldwide to Experian's identity assets.
What happened
- Announced 23 February 2026 from Costa Mesa, California via Business Wire.
- AtData brings over 10 billion email addresses worldwide into Experian's data and identity assets.
- AtData's proprietary activity network processes more than 150 billion deterministic signals each month; its solutions are delivered in real time via APIs and partner connectors.
- AtData has been trusted by many Fortune 500 companies for more than 25 years; Tom Burke is CEO of AtData.
- Experian's acquisition of AtData follows a partnership that has spanned more than 15 years.
- Jeff Softley, CEO of Experian North America, said the acquisition fuels Experian's AI strategy and identity infrastructure.
Sources
- finance.yahoo.com — primary
Announced 2026-02-23 · Added to the register 2026-10-03