2026-06-23——
Asda to deploy Amazon Retail Ad Service across online grocery and George
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 23 June 2026 Asda announced a partnership with Amazon Ads to integrate Amazon Retail Ad Service across its online grocery store and the George fashion and home label, with a phased rollout from Q4 2026. Both companies describe Asda as the first retailer outside the United States to run the service.
What happened
- Announced 23 June 2026, with a phased rollout from Q4 2026 and not yet live as of the announcement.
- Covers two surfaces: the Asda online grocery store and George, Asda's fashion and home label.
- Amazon and Asda state Asda is the first retailer outside the United States to deploy Amazon Retail Ad Service.
- Amazon Retail Ad Service launched at CES on 9 to 10 January 2025 with four US beta participants: iHerb, Oriental Trading Company, Weee!, and Tilly's.
- ARAS runs on AWS using ML models Amazon states are trained on roughly 20 years of Amazon shopping signals, with measurement via AWS Clean Rooms (vendor-stated).
- Amazon's advertising services generated $68.63 billion in 2025, up 22% from $56.22 billion in 2024, with Q4 2025 at $21.3 billion.
Sources
- digitalapplied.com — primary
Announced 2026-06-23 · Added to the register 2026-10-03