2026-04-28——
Albertsons Media Collective brings purchase-based audiences to YouTube via Google's DV360
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On April 28, 2026, Albertsons Media Collective announced a partnership making over 175 purchase-based and custom brand audiences available to advertisers buying YouTube inventory through Google's Display & Video 360. The deal includes closed-loop, SKU-level measurement supported by LiveRamp and campaign optimization via Google AI tools. Keurig Dr Pepper is a launch partner.
What happened
- Announced April 28, 2026 via a press release shared with Marketing Dive.
- Advertisers using Google's Display & Video 360 can access over 175 purchase-based and custom brand audiences from Albertsons.
- Closed-loop measurement is provided through SKU-level reporting supported by LiveRamp.
- Albertsons Media Collective has data on over 50 million loyalty members and 36 million consumers who shop its brands weekly, including Albertsons, Safeway and Jewel-Osco.
- Keurig Dr Pepper is a launch partner on the initiative.
- The deal makes Albertsons part of Google's Commerce Media Suite, which launched in beta in June and added Kroger in March.
Sources
- grocerydive.com — primary
Announced 2026-04-28