2026-04-28——
Albertsons Media Collective brings purchase-based audiences to YouTube via Google's DV360
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On April 28, 2026, Albertsons Media Collective announced a partnership making over 175 purchase-based and custom brand audiences available to advertisers buying YouTube inventory through Google's Display & Video 360. The deal includes closed-loop, SKU-level measurement supported by LiveRamp and campaign optimization via Google AI tools. Keurig Dr Pepper is a launch partner.
What happened
- Announced April 28, 2026 via a press release shared with Marketing Dive.
- Advertisers using Google's Display & Video 360 can access over 175 purchase-based and custom brand audiences from Albertsons.
- Closed-loop measurement is provided through SKU-level reporting supported by LiveRamp.
- Albertsons Media Collective has data on over 50 million loyalty members and 36 million consumers who shop its brands weekly, including Albertsons, Safeway and Jewel-Osco.
- Keurig Dr Pepper is a launch partner on the initiative.
- The deal makes Albertsons part of Google's Commerce Media Suite, which launched in beta in June and added Kroger in March.
Who is involved
Albertsons Companies
Albertsons is an American grocery company founded and headquartered in Boise, Idaho.
YouTubePart of Google
YouTube is an online video-sharing platform.
YouTube 2025 advertising revenue US$40.4B
GooglePart of Alphabet
Google is Alphabet's largest subsidiary.
Sources
- grocerydive.com — primary
Announced 2026-04-28