Writing
Essays and notes on data monetisation.
Working notes on data monetisation, platforms and AI — written for operators, boards and investors who have to make calls before the dust has settled.
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What Happens When Content becomes Infinite and Free?
In an era where AI can generate content at unprecedented scale and speed, we face an intriguing paradox: what’s the value of infinite content in…
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Platform Economics: Three Waves of Value Creation
Over twenty years ago, at Yahoo!, I witnessed the birth of digital platforms. We thought connecting advertisers with publishers was revolutionary. It was just the…
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SaaS vs Agentic AI: Rethinking the Future of Software
During a recent lesson about AI with Massimo Chiriatti at Università Cattolica, a smart student asked about SaaS and Agentic AI – specifically about the…
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Data Monetisation: What’s Really Holding You Back?
I finally found time to expand a bit on a previous post about what’s holding up data monetisation. Many of you reached out with interesting…
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Data monetisation: three routes to value creation
Data monetisation remains a hot topic in boardrooms, yet many organisations still struggle to extract significant value from their data assets. Despite the enthusiasm around…
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Understanding Digital Advertising Platforms and Data’s Role
In a recent session with Luiss Business School master students focused on performance marketing and platforms, I had the valuable opportunity to streamline and share…
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What’s holding up data monetisation at many companies
Despite the enthusiasm around data monetisation, there is shockingly few companies, at least in Europe, and especially in Italy, that are really leveraging it in…
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Triggering Platform Network Effects with Data
Let’s take a very broad definition of a platform: an infrastructure designed to facilitate interactions between producers and consumers. So Amazon is a platform, where…
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3 Data Don’ts That Will Cost You
Here are three critical mistakes I keep seeing companies make with their data: Don’t believe quantity makes up for quality Don’t skip the foundation work…
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Why Net Recurring Revenue (NRR) is a fundamental product KPI
One of the important usage of data is about product diagnostic. When data people talk about data, they often talk about data monetisation, and get…
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