2026-09-09——
ZetaDisplay to deliver SPAR's first retail media network, piloting in Hungary and Slovenia
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 9 September 2026, ZetaDisplay AB (publ) announced it had extended its partnership with SPAR to deliver SPAR's first retail media network. The rollout has begun with a pilot, with Hungary and Slovenia as the first markets, and will be built across SPAR's Central European business.
What happened
- Announcement dated 9 September 2026 from ZetaDisplay AB (publ), Malmö.
- ZetaDisplay has extended its long-standing partnership with SPAR to deliver the retailer's first retail media network.
- The network will be built across SPAR's Central European business, with Hungary and Slovenia the first markets involved.
- The rollout has begun with a pilot, with hundreds of in-store screens associated with the network.
- The SPAR Austria Group operated 3,326 stores across Austria and five neighbouring countries in 2025, with €22.3 billion in sales and more than 93,000 employees (SPAR International, 16 March 2026).
Who is involved
SPAR
ZetaDisplay
ZetaDisplay provides visual communication solutions (Digital Signage) to influence behavior in a physical store, public or office environments.
Sources
- ground.news — primary
- spar-international.com — party background
- en.wikipedia.org — party background
- zetadisplay.gcs-web.com — party background
- tracxn.com — party background
Announced 2026-09-09