Gianluca Carrera
← The register
2026-10-07——

Love's Travel Stops launches Love's Media Group retail media network

A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works

Love's Travel Stops & Country Stores announced on October 7, 2025 the launch of Love's Media Group, a proprietary retail media network spanning its loyalty and mobile presence, in-store media and forecourt pump screens across 664 locations in 42 states. Tommy Greenberg was hired as senior director of the division.

What happened

  • Love's announced the launch of Love's Media Group on Tuesday, October 7, 2025, per C-Store Dive (published Oct. 8, 2025).
  • The platform covers loyalty and mobile presence, in-store media and pump screens in the forecourt across 664 locations in 42 states.
  • Tommy Greenberg was hired as senior director of Love's Media Group, bringing more than eight years of retail media experience.
  • Greenberg joined from Lowe's, where he spent about four and a half years as director of advertising sales for Lowe's Media Network.
  • Patrick McLean, chief marketing officer of Love's, is quoted in the announcement.
  • Love's reported US$24 billion in revenue in 2024, per Wikipedia.

Who is involved

Love's Travel Stops & Country Stores

Love's Travel Stops is an American family owned-and-operated chain of travel stops.

Sources

  1. cstoredive.com — primary
  2. en.wikipedia.org — party background
  3. forbes.com — party background

Announced 2026-10-07

How this was classifiedThe register