2026-10-07——
LG Ad Solutions and Best Buy Ads partner to bring LG TV inventory to retail media advertisers
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 7 October 2026, LG Ad Solutions announced a partnership with Best Buy Ads making LG Electronics' TV ecosystem inventory, including Home Screen and CTV Video, available to U.S. retail media advertisers through Best Buy Ads. Inventory is transacted programmatically through Magnite, with Best Buy's closed-loop measurement connecting campaign exposure to sales outcomes. The offering is available to advertisers immediately.
What happened
- Announced 7 October 2026 at 18:00 BST via BusinessWire.
- Per the release, this is the first time LG's Home Screen inventory has been made available through a retail media network.
- Inventory is transacted programmatically through Magnite, with Best Buy's closed-loop measurement connecting exposure to sales outcomes.
- The partnership extends LG Ad Solutions' Own the Outcome measurement framework, introduced at the 2026 IAB NewFronts.
- Quoted spokespeople are Serge Matta, President of Global Ad Sales at LG Ad Solutions, and Lisa Valentino, Chief Ads and Media Officer of Best Buy.
- Best Buy generated more than $41.6 billion of revenue in fiscal 2026 and operates more than 1,000 retail stores in North America.
Who is involved
Best Buy Ads
Best Buy Ads is Best Buy's retail media network.
Best Buy fiscal 2025 revenue US$41.5B
LG Ad Solutions
LG Ad Solutions is a leader in Connected TV and cross-screen advertising.
Sources
- markets.ft.com — primary
- corporate.bestbuy.com — party background
- chiefmarketer.com — party background
- finance.biggo.com — party background
- ppc.land — party background
Announced 2026-10-07