2026-06-22——
Walmart aligns Walmart Connect U.S., Walmart Connect International and Sam's Club advertising under one global commerce media vision
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
On 22 June 2026, as advertisers gathered in Cannes, Walmart announced increased alignment across Walmart Connect U.S., Walmart Connect International and Sam's Club through shared technology, tools, platforms and capabilities, under Seth Dallaire, chief growth officer of Walmart Inc. As part of the evolution, Sam's Club Member Access Platform (MAP) is being rebranded as Sam's Club Connect.
What happened
- Announced 22 June 2026, as advertisers gathered in Cannes.
- The three advertising businesses sit under Seth Dallaire, chief growth officer of Walmart Inc.
- Sam's Club Member Access Platform (MAP) will become Sam's Club Connect.
- Walmart Connect U.S. reaches more than 150 million weekly customers; Walmart Connect International operates in Mexico, Canada and Chile; Walmart cites more than 10,000 stores and clubs worldwide.
- In the most recent quarter, global advertising revenue grew 37% and Walmart Connect U.S. grew 44% excluding VIZIO.
- Walmart Connect U.S., Walmart Connect International and Sam's Club Connect will operate separately to serve the unique needs of their markets while being aligned around a shared vision.
Sources
- corporate.walmart.com — primary
Announced 2026-06-22 · Added to the register 2026-10-03