2026-07-03——
Nine Entertainment signs AI content agreement with Microsoft to allow Copilot to reference its mastheads
A short entry: a summary of the public record, checked against its sources, not yet read and analysed by Gianluca. How the register works
Nine Entertainment announced on 3 July 2026 an Australian-first AI content agreement with Microsoft that allows Microsoft Copilot to reference the text of Nine's content, including material beyond paywalled previews, when generating AI search responses. The agreement covers The Australian Financial Review, The Sydney Morning Herald, The Age, Brisbane Times and WAToday.
What happened
- Announced 3 July 2026.
- Nine said the agreement was the first of its kind for Microsoft in the Asia Pacific region.
- Covers The Australian Financial Review, The Sydney Morning Herald, The Age, Brisbane Times and WAToday.
- Copilot may reference the text of Nine's content, including material beyond paywalled previews, when generating AI search responses.
- Copilot outputs will display snippets, headlines and summaries, with links directing users back to Nine's newspapers for the full story.
- Statements were provided by Nine CEO Matt Stanton, Nine publishing MD Tory Maguire, and Microsoft Australia and New Zealand president Jane Livesey; the article cites News Corp's multi-year global partnership with OpenAI announced in 2024 as a precedent.
Sources
- marketing-interactive.com — primary
- en.wikipedia.org — party background
- en.wikipedia.org — party background
Announced 2026-07-03 · Added to the register 2026-09-30