2026-09-29——
AJA and Netflix jointly develop DCR-based conversion measurement solution for Netflix ads
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On 29 September 2026, AJA, a wholly owned subsidiary of CyberAgent, announced it had jointly developed a beta conversion measurement solution with Netflix using Data Clean Room (DCR) technology. The solution matches data in an encrypted environment to measure Netflix ad conversions, including website visits and app installs.
What happened
- Announced 29 September 2026 by AJA (headquartered in Shibuya, Tokyo; president Kenta Noyashiki), a 100% subsidiary of CyberAgent.
- The solution is a beta version using Data Clean Room (DCR) technology to match data in an encrypted state for Netflix ad conversion measurement.
- App measurement is enabled by configuring a connection with AJA in the advertiser's measurement tool; site measurement is enabled by placing a tag at the conversion point.
- The solution covers full-funnel evaluation from upper funnel (awareness, plays) to lower funnel (site visits, app installs) for ROI assessment.
- Netflix has previously partnered with clean room suppliers Snowflake, InfoSum, and LiveRamp, announced 20 August 2024.
- AJA was established on 1 November 2016 and directs Netflix ad inquiries to https://aja-kk.co.jp/lp/netflix/.
Sources
- prtimes.jp — primary
- rtbsquare.work — party background
- about.netflix.com — party background
Announced 2026-09-29 · Added to the register 2026-09-30