Do not sell your data!
Leading data initiatives at companies like dunnhumby and Reward, where we tracked billions of transactions worth billions of pounds, I’ve…
Thoughts about data, AI, platforms & digital products
Exploring innovation, strategy, and the digital world through the lens of 20 years’ experience across industries and continents. Real-world examples, hard-earned lessons, and forward-thinking ideas—all rooted in my passion for building what’s next.
Latest Articles
What Happens When Content becomes…
In an era where AI can generate content at unprecedented scale and speed, we face an intriguing paradox: what’s the…
The Unsexy yet Fundamental Part…
In my years leading data and product initiatives I’ve seen firsthand what really drives successful AI projects. While the focus…
The Evolution of Product Leadership:…
In my 20+ years career in product leadership, I’ve witnessed a fundamental transformation in how we approach product leadership. Let…
Data Product Management: Features Don’t…
At dunnhumby, while building Walmart Luminate, I had an “aha” moment that changed how I think about data products: we…
Platform Economics: Three Waves of…
Over twenty years ago, at Yahoo!, I witnessed the birth of digital platforms. We thought connecting advertisers with publishers was…
Areas of Experience
know Me
About me.
I’ve lived and worked in US, UK, Belgium and Italy, with professional experience spanning 30 countries.
Over 20 years spent in senior and executive roles at Yahoo!, dunnhumby, Pubmatic, Reward, Facile – leading initiatives in data monetization, platform strategy, AI and digital product development. My industry experience spans retail, banking, media & advertising, consumer businesses, FMCG, and SMEs.
I bring a strategic, forward-thinking approach, always curious, open-minded, and focused on delivering long-lasting impact—not bound by conventional thinking.
Real world impact
Some achievements over 20 years
800mn
Users tracked
800mn shoppers intent predicted billions of time a year by the world biggest retail customer data platform with Walmart, Tesco and other world leading retailers
GBP 2bn
Cashback disbursed to date
By the 3 times ‘Best UK Loyalty program” award winning MyReward loyalty program, developed for RBS/NatWest at Reward
$20mn/year
EBITDA IMPACT
From one single data initiative. In just 1 month of work