Embracing Serendipity: The Symbiosis of…
In the age of hyper-personalization, it’s easy to fixate on the power of precision. As a CPO with over 20…
Thoughts about data, AI, platforms & digital products
Exploring innovation, strategy, and the digital world through the lens of 20 years’ experience across industries and continents. Real-world examples, hard-earned lessons, and forward-thinking ideas—all rooted in my passion for building what’s next.
Latest Articles
In products, to do more…
As a lifelong advocate for focused strategies, I’ve consistently championed the power of concentration throughout my career. This approach has…
A call to end agreeable…
In recent weeks, we’ve witnessed a concerning trend with OpenAI’s latest GPT-4o model, which many users have reported as becoming…
You have an AI agent.…
The rush to implement AI agents within organizations reminds me of the early cloud migration days – lots of enthusiasm…
Data and Analytics fueling United…
The recent 20% stock price drop of United Healthcare Group (UHG) due to a slight earnings miss has triggered my…
Do not sell your data!
Leading data initiatives at companies like dunnhumby and Reward, where we tracked billions of transactions worth billions of pounds, I’ve…
Areas of Experience
know Me
About me.
I’ve lived and worked in US, UK, Belgium and Italy, with professional experience spanning 30 countries.
Over 20 years spent in senior and executive roles at Yahoo!, dunnhumby, Pubmatic, Reward, Facile – leading initiatives in data monetization, platform strategy, AI and digital product development. My industry experience spans retail, banking, media & advertising, consumer businesses, FMCG, and SMEs.
I bring a strategic, forward-thinking approach, always curious, open-minded, and focused on delivering long-lasting impact—not bound by conventional thinking.
Real world impact
Some achievements over 20 years
800mn
Users tracked
800mn shoppers intent predicted billions of time a year by the world biggest retail customer data platform with Walmart, Tesco and other world leading retailers
GBP 2bn
Cashback disbursed to date
By the 3 times ‘Best UK Loyalty program” award winning MyReward loyalty program, developed for RBS/NatWest at Reward
$20mn/year
EBITDA IMPACT
From one single data initiative. In just 1 month of work