<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://gianlucacarrera.com</loc>
<changefreq>weekly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing</loc>
<changefreq>weekly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/about</loc>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/book</loc>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/speaking</loc>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/contact</loc>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/privacy</loc>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/rake-architecture</loc>
<lastmod>2026-05-16T23:06:35+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/wrap-is-the-architecture</loc>
<lastmod>2026-02-25T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/wrap-is-the-product</loc>
<lastmod>2026-02-11T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/in-products-to-do-more-with-less-do-less-with-more</loc>
<lastmod>2026-01-28T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/embracing-serendipity-the-symbiosis-of-personalization-and-discovery-in-consumer-experiences</loc>
<lastmod>2026-01-14T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/you-have-an-ai-agent-great-does-it-have-the-data</loc>
<lastmod>2025-12-10T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/data-and-analytics-fueling-united-healthcare-groups-powerful-flywheel</loc>
<lastmod>2025-11-05T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/do-not-sell-your-data</loc>
<lastmod>2025-10-08T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/the-unsexy-yet-fundamental-part-of-ai-projects-data</loc>
<lastmod>2025-09-10T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/the-evolution-of-product-leadership-from-features-to-value-creation-and-the-ai-revolution</loc>
<lastmod>2025-08-06T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/data-product-management-features-dont-drive-value-insights-do</loc>
<lastmod>2025-07-16T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/what-happens-when-content-becomes-infinite-and-free</loc>
<lastmod>2025-06-25T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/llm-lock-in</loc>
<lastmod>2025-06-11T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/platform-economics-three-waves-of-value-creation</loc>
<lastmod>2025-06-04T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/saas-vs-agentic-ai-rethinking-the-future-of-software</loc>
<lastmod>2025-05-14T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/data-monetization-whats-really-holding-you-back</loc>
<lastmod>2025-04-23T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/data-monetization-three-routes-to-value-creation</loc>
<lastmod>2025-04-09T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/understanding-digital-advertising-platforms-and-datas-role</loc>
<lastmod>2025-03-19T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/whats-holding-up-data-monetization-at-many-companies</loc>
<lastmod>2025-03-05T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/triggering-platform-network-effects-with-data</loc>
<lastmod>2025-02-19T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/three-data-donts-that-will-cost-you</loc>
<lastmod>2025-02-05T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/why-net-recurring-revenue-nrr-is-a-fundamental-product-kpi</loc>
<lastmod>2025-01-22T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://gianlucacarrera.com/writing/understanding-customer-churn-and-how-to-fight-it</loc>
<lastmod>2025-01-08T10:00:00+00:00</lastmod>
<changefreq>yearly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
